From day 1, Amazon founder and creator Jeff Bezos had a vision. In 1997 he began writing about the vision, sharing it with investors and the public via his annual letters to shareholders. For every year until he relinquished the CEO job, he spoke of key principles and tenants he believed would shape and drive the company.

In this episode, I visit with Steve Anderson who has studied the letters and, more importantly, the key threads that Bezos wove across them all. From his exhaustive research, Stev has identified four main pillars and 14 other principles that Bezos felt would define the culture he wanted inside Amazon.

Join me as I visit with Steve. We will unwind the not-so-subtle ways Bezos grew the company.

Guest Bio:

Steve Anderson is an expert in strategic risk and business growth. Drawing on decades of experience in the insurance industry, he wrote The Bezos Letters: 14 Principles to Grow Your Business Like Amazon, which has become a Wall Street Journal, USA Today, and international bestseller. With hundreds of thousands of followers, Steve has been handpicked by LinkedIn as one of the world’s most influential thought leaders.

Steve helps business owners understand how to leverage the exquisite tension between risk-taking and business growth.

Links for Steve:

Website: https://thebezosletters.com/

LinkedIn: https://www.linkedin.com/in/stevetn/

Twitter: http://www.twitter.com/stevetn

Doug’s Social Media:

LinkedIn: https://linkedin.com/in/dougthorpe

Twitter: https://twitter.com/dougthorpe_com

Facebook: https://facebook.com/headwayexec

Instagram: https://instagram.com/dougthorpe_com

Blog: Https://dougthorpe.com

Podcasts: https://podcasts.dougthorpe.com

First Book “The Uncommon Commodity” https://theuncommoncommodity.com/

Jobs Book “STRIVE” https://strive.dougthorpe.com

Trust Book: “Trust at Work” https://trustatwork.online

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