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Building a winning business requires many things. Eventually, you are forced to look at when, where, how, and to whom you must market. Properly identifying the prospect pool can be tricky.
Even when you lock in on your ‘avatar’ (that ideal client/customer) it gets hard to properly share the right message to inspire them to pick you. This is where your ability to craft the right brand message takes center stage.
My guest is someone who has been helping brands do just that. Her name is Pamela Wilson.
Pamela Wilson is a marketing advisor, executive coach, keynote speaker, and founder of PamelaWilson.com. She’s the author of two popular books on content marketing: Master Content Marketing and Master Content Strategy. Pamela is moving into her fourth decade in business for herself, and is very pleased to have chosen marketing as her focus because there’s never a dull moment!
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