For business owners, solopreneurs, and professionals
Identifying a meaningful brand may be one of the most difficult challenges a business founder can face. Let’s face it, most of us are NOT natural marketers. We might be great pitchmen/women, but brand definitions and clarity? Well, not so much.
According to my guest, Suzane Tulien (To-lean), you need a process to uncover the core DNA that should be your brand. We take the whole discussion about branding to a new level.
Suzanne Tulien is a Brand Clarity Expert, author, and international speaker, specializing in identifying and defining distinctive brand positioning, through her proprietary process, to achieve extreme clarity on her clients’ unique differentiation, master consistencies to build trust, create ‘on-brand’ employee engagement, and gain market recognition from the inside out. She is the author of 3 books, Brand DNA, Personal Brand Clarity, and The 6 Myths of Small Business Branding. She speaks, trains, and consults internationally.