The Chief Marchitect Story 186

Are you tired of pouring your hard-earned money into marketing campaigns that don’t deliver results? Russell Lundstrom was too. But instead of giving up, he had an epiphany that changed everything. By flipping the traditional marketing approach on its head and prioritizing the customer’s needs first, Russell developed the Market Act blueprint. This customer-centric strategy has helped businesses achieve unprecedented success by focusing on the problems their ideal customer faces. If you’re ready to revolutionize your marketing strategy and see real results, keep listening. Russell’s incredible journey to transforming the marketing industry is just beginning.

The only place in the world where you could come and make your dreams a reality.

My special guest is Russell Lundstrom

Get to know Russell Lundstrom, a marketing maestro keen on revolutionizing the world of marketing and helping businesses win the hearts and minds of their ideal customers. A veteran in marketing and entrepreneurship, Russell has a wealth of expertise in crafting marketing strategies that zero in on targeting the most profitable customers for a particular business. Recognizing that common sense is often overlooked in the complex landscape of modern marketing, Russell’s proven formula combines the right message, right person, and right time and place to deliver consistently effective marketing campaigns for small businesses across diverse industries.

This is Russell Lundstrom’s story:

Russell Lundstrom’s entrepreneurial journey began with the influence of his father, an immigrant from Europe who believed in the American dream and instilled the value of hard work and creating opportunities for others. After years of starting businesses and working in marketing, Russell noticed a common issue among small business owners: they were spending vast sums of money on marketing campaigns that didn’t yield results. This revelation led him to develop his Market Act blueprint, a marketing strategy that focuses on identifying the most profitable customer and building the campaign around solving their problems first. By reversing the traditional approach to marketing and prioritizing customers’ needs, Russell has helped businesses achieve greater success and reach new heights.

In this episode, you will be able to:

• Realize the significance of honing in on a targeted marketing strategy for optimum results.
• Ascertain the keys to identifying and capitalizing on your most-profitable customer segments.
• Master the art of crafting a customer problem-focused marketing strategy for maximum impact.
• Unveil the power of tailoring marketing messages to address specific business needs.
• Grasp the importance of continuously evaluating and adjusting your marketing investments for continued growth.

The key moments in this episode are:

00:00:19 – Introduction,

00:03:09 – Back Story,

00:04:15 – Understanding the Market Act,

00:09:22 – Need for a Marketing Blueprint,

00:13:28 – Master Marketing Equation,

00:17:22 – Determining Your Most Profitable Customer,

00:18:30 – Focusing on Your Target Customer,

00:21:47 – Niche Marketing,

00:27:25 – AI in Marketing,

00:31:48 – Having a Clear Vision,

00:34:31 – The Importance of Marketing Qualified Leads,

00:36:41 – The Complexity and Cost of Marketing,

00:43:18 – Solutions to Nonexistent Problems,

00:45:35 – The Single Sheet Marketing Plan,

00:47:20 – Closing Thoughts,

Connect with me here:

• https://www.linkedin.com/in/dougthorpe
• https://www.youtube.com/@dougthorpe
• https://dougthorpe.com
• https://www.facebook.com/headwayexec

Watch the Video:

https://youtu.be/d7ZI_DdMTXw