When you need to hire new talent, identifying the best person is hard enough. But finding the right way to market your opportunity takes an extra step. If you believe that people join companies, but quit bad bosses then what about flipping that around. People follow great leaders, so showcase your leadership as you recruit new hires.
My guest is doing just that with employers. Mike Thomson has created Spark Recruiting. They are a service that asks hiring managers to come to the front of the process by recording videos to tell their stories about how they lead and what it takes to be a winner on their team. Candidates get to see firsthand what the new boss might be like.
In Mike’s own words … When I have been asked what my “why” is, I lean on my one superpower, my uncanny ability to help people tell their story from the perspective of attracting top talent. You see, when people connect with people on a human level, they are much more likely to want to work for them. Without it, it is simply another job posting that will likely get overlooked by those you wish were applying
Books, Programs, etc.
3 Ways to Get to Attention of Top Talent: https://www.sparkrecruiting.ca/for-hirers
How to Stand out from the Crowd of Candidates: https://www.sparkrecruiting.ca/for-job-seekers
Doug’s Social Media:
IBGR Biz Talk Radio: https://ibgr.network
First Book “The Uncommon Commodity” https://theuncommoncommodity.com/
Jobs Book “STRIVE” https://strive.dougthorpe.com
Trust Book: “Trust at Work” https://trustatwork.online