Brand Value Comes from Within Your Business | Ep 088

ben baker



Building a brand for your business is hard work. But all the effort to define the brand can fall flat if your team is not on board to deliver.

As a leader, providing your team with a clear vision and an explanation of the standards needed to deliver on the brand is your main job. In addition, you have to clear the roadblocks that may keep your team from doing its best work.

I’m visiting with Ben Baker who has dedicated his career to helping companies improve internal communication and leader effectiveness for the sake of improving brand delivery.

Guest Bio:

Ben has been helping companies, and the people within them understand, codify, and communicate their unique value to others for more than a quarter of a century.

He is the president of Your Brand Marketing, an Employee Engagement Consultancy specializing in helping companies communicate more effectively inside their organizations.

He is the author of two books: “Powerful Personal Brands: a hands-on guide to understanding yours,” and “Leading Beyond a Crisis: a conversation about what’s next,” and the host of IHEART and Spotify syndicated show with more than 300 episodes behind him.

Here is a gift for listening:

Ebook – How to Communicate Change Successfully in a world that is constantly changing

Doug’s Social Media:





Blog: Https://


IBGR Biz Talk Radio:

First Book “The Uncommon Commodity”

Jobs Book “STRIVE”

Trust Book: “Trust at Work”

Watch Youtube Channel:


About Me

Hi, I am Doug Thorpe. Executive Coach, business advisor, and podcast host. My passion is helping business leaders break through the invisible wall between good management and great leadership.

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