Building a brand for your business is hard work. But all the effort to define the brand can fall flat if your team is not on board to deliver.
As a leader, providing your team with a clear vision and an explanation of the standards needed to deliver on the brand is your main job. In addition, you have to clear the roadblocks that may keep your team from doing its best work.
I’m visiting with Ben Baker who has dedicated his career to helping companies improve internal communication and leader effectiveness for the sake of improving brand delivery.
Ben has been helping companies, and the people within them understand, codify, and communicate their unique value to others for more than a quarter of a century.
He is the president of Your Brand Marketing, an Employee Engagement Consultancy specializing in helping companies communicate more effectively inside their organizations.
He is the author of two books: “Powerful Personal Brands: a hands-on guide to understanding yours,” and “Leading Beyond a Crisis: a conversation about what’s next,” and the host of IHEART and Spotify syndicated YourLIVINGBrand.live show with more than 300 episodes behind him.
Here is a gift for listening:
Doug’s Social Media:
IBGR Biz Talk Radio: https://ibgr.network
First Book “The Uncommon Commodity” https://theuncommoncommodity.com/
Jobs Book “STRIVE” https://strive.dougthorpe.com
Trust Book: “Trust at Work” https://trustatwork.online