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The Ultimate Guide to Leveraging Esports and Gaming for Business Success | 215

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Exploring the World of Esports and Gaming with Liam Brown

Hello everyone, I’m Doug Thorpe, your host, and today I’m excited to share with you an enlightening conversation I had with Liam Brown, an expert in the world of esports and gaming. As someone who has only dabbled in fantasy football and leagues, I was eager to learn more about this fascinating industry.

The Evolution of Esports and Gaming

Liam explained that gaming has evolved from the arcade game era to encompass professional and competitive video gaming. Contrary to my initial assumption that gaming was limited to sports games like Madden football or NBA, Liam clarified that the esports fan base is more diverse. Titles like Call of Duty, Valorant, and Apex Legends have a significant following, and games like Grand Theft Auto have become ecosystems in their own right.

The Metaverse and Virtual Reality

Our conversation took an interesting turn when we discussed platforms like Second Life, where people create virtual personas and engage in activities like building houses and communities. Liam identified these platforms as part of the metaverse, which can be accessed through platforms like Discord. The metaverse experience, he explained, doesn’t necessarily require a virtual reality headset but can involve engaging with others through chat threads and voice chat while watching videos or playing games together.

Leveraging Esports and Gaming for Business

One of the key topics we discussed was how businesses can leverage the power of esports and gaming to attract and appeal to a specific demographic. Liam emphasized the importance of integrating brands into the esports experience at every level. He explained that simply sponsoring a tournament or event and putting logos everywhere is not enough. Brands need to utilize data measurement and specific hashtags to track engagement and impressions. The goal is to build a connection with the audience and have them associate the brand with their interests in gaming.

A Multi-Faceted Approach to Brand Integration

To achieve this, Liam suggested a multi-faceted approach that includes influencers, content, events, and leagues. By integrating the brand into all these aspects simultaneously, it becomes ingrained in the overall gaming and esports experience. He also emphasized the need for measurable links and clear instructions for data measurement, similar to any other marketing campaign.

The Evolution of SEO and Social Media Marketing

Liam also discussed how SEO has evolved in recent years, with Google becoming more advertiser-friendly and search habits shifting towards long-form searches. He advised businesses to focus on using the right terminology and consistent messaging throughout their campaigns.

We also touched on the challenges of social media marketing. Traditional platforms like Facebook, LinkedIn, and Instagram are no longer as effective as they used to be. Liam advised businesses to diversify their marketing efforts and consider platforms that align with their target audience’s preferences.

The Importance of Engagement Rate

Liam highlighted the importance of engagement rate when analyzing content performance on social media platforms. He emphasized that having a large number of followers does not necessarily translate to high engagement, such as likes, comments, and views. Instead, he suggested that having a smaller but highly engaged audience is more valuable.

Connecting with Liam Brown

For those interested in connecting with Liam, he recommends reaching out to him on LinkedIn, where he is the only person with the name Liam Brown Nights. His organization, Nights Gig, can also be contacted through their social media accounts or their website.

Upcoming Event: Nights Forge

Liam shared an exciting upcoming event called Nights Forge, which will be the first in-person Valorant tournament in North America. The tournament will take place in Pittsburgh and will feature teams competing on stage for four days.

Wrapping Up

I want to express my gratitude to Liam for shedding light on the opportunities available in the esports and gaming world. I encourage you all to consider this dedicated and engaged audience when targeting the 18 to 35 demographic.

Liam’s passion for discussing and promoting the esports and gaming field was evident throughout our conversation, and I look forward to having him back on the show to further explore this topic.

Remember, all the insights and lessons we discussed today can be applied to your business or personal life. So, keep exploring, keep learning, and keep growing.

Guest Bio:

Liam Brown is a seasoned esports executive who brings a wealth of knowledge and expertise to any podcast. With a background in player recruitment, management, sponsorships, and brand building, Liam has a deep understanding of the competitive esports landscape. His insights and strategies are invaluable to both fans and commercial professionals looking to break into the rapidly growing esports market. As a podcast guest, Liam is engaging and insightful, and is sure to take your show to the next level.

Web link: https://nacl.knightsarena.com/

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