shahrzod nooravi and doug thorpe

Leadership plays a tremendous part in making the right culture for your business. Before you can lead a culture shift, you have to look internally, and lead yourself.

Join me as we explore the ways a leader can build a framework for successful culture change by first making their own personal changes. My guest is Dr. Shahrzod Nooravi, and organizational psychologist and coach. Her best-selling book “A Powerful Culture Starts With You” presents three key ways a leader can make a big cultural change that sticks.

Listen for these three elements :


Dr. Nooravi uses these acronyms to explain her research and pathways to building a successful organizational culture.

Guest Bio:

Dr. Shahrzad Nooravi is an organizational psychologist, Master Certified Coach (MCC) and principal of Strategy Meets Performance, a leadership consulting firm that partners with leaders of mid-sized to Fortune 500 organizations to help them create engaging, innovative and productive cultures. She uses her 20+ years of experience in learning and development, change management, team-building, coaching and employee communications to connect strategy and performance in multi-cultural and international settings. Her clients describe her style as candid, inspiring and empowering.

Dr. Shahrzad has been named “Trailblazer of the Year,” “Citizen of the Year,” and “A Voice to Listen to” for driving positive change in her community.  

Her book, “A Powerful Culture Starts with You” empowers leaders to be the change they want to see in their organizations. Rated #1 New Release in the category of Workplace Culture and Best Seller in the category of Business Coaching, this guide presents case studies and actionable steps leaders can take to strengthen their leadership and culture.

Links for Shahrzod:

Amazon Best Seller for A Powerful Culture Starts With You                              

Strategy Meets Performance | LinkedIn | InstagramTwitter

Doug’s Social Media:

LinkedIn: https://linkedin.com/in/dougthorpe

Twitter: https://twitter.com/dougthorpe_com

Facebook: https://facebook.com/headwayexec

Instagram: https://instagram.com/dougthorpe_com

Blog: Https://dougthorpe.com

Podcasts: https://podcasts.dougthorpe.com

YouTube: https://youtube.com/@dougthorpe

IBGR Biz Talk Radio: https://ibgr.network

First Book “The Uncommon Commodity” https://theuncommoncommodity.com/

Jobs Book “STRIVE” https://strive.dougthorpe.com

Trust Book: “Trust at Work” https://trustatwork.online

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