We’re taking a hard look at how companies can differentiate themselves from the competition. What can you say about “being the only one in your segment to do ____________”?
My guest is Roy Osing. Roy is a former president, CMO, and entrepreneur with over 40 years of successful and unmatched executive leadership experience in every aspect of business. As President of a major internet company, his leadership and audacious ‘unheard-of ways’ took the company from its early stage to $1 Billion in annual sales.
He’s been blogging since 2009 on his wildly popular site BeDifferentorBeDead.com He is the author of the no-nonsense book series ‘BE DiFFERENT or be dead’, with ‘The Audacious Unheard-of Ways I took a Startup to A BILLION IN SALES’ as his seventh which was published May 31, 2022.
Join us as we explore the ways traditional marketing fails.
Listen for other hot buttons like:
Most marketing is crap
Most vision statements are short-sighted
Stop doing what the business schools tell you to do Be bold!!
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