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Jason Roberts

Navigating the Entrepreneurial Journey: Insights from the “Leadership Powered by Common Sense” Podcast

Understanding Your Audience: The Key to Entrepreneurial Success

Hello, fellow leaders and aspiring entrepreneurs! I’m Doug Thorpe, your guide through the fascinating world of business leadership. In the latest episode of my podcast, “Leadership Powered by Common Sense,” I had the pleasure of sitting down with the insightful Jason Roberts. Our conversation delved deep into the entrepreneurial spirit and the critical importance of knowing your target market.

The Entrepreneur’s Challenge: Defining the Target Market

One of the most significant hurdles entrepreneurs face is pinpointing who their ideal customer is. Jason and I discussed the common trap of focusing on product features instead of the actual needs and problems of the target market. It’s not just about what you sell; it’s about the solutions you provide and how you make your customers’ lives better.

We also explored a mindset shift that’s crucial for success. Many entrepreneurs start as the hero of their own story, but the real magic happens when they become the guide or sherpa for their customers. It’s a challenging transition, moving from what we want to what our audience needs, but it’s essential for creating a customer-centric business.

Personal Insights and Marketing Alignment

Jason shared his personal journey and the lessons learned along the way. He stressed the importance of aligning marketing messages with audience needs and the complexities of digital advertising. Understanding your target client’s struggles is not just good practice; it’s the cornerstone of effective marketing.

Setting Goals and Tracking Success

We didn’t stop there. Our conversation covered the foundational steps of setting clear business goals and establishing key performance indicators (KPIs). Jason’s expertise shone as he discussed how he assists clients in clarifying their vision and pinpointing the metrics that matter most.

Leveraging Strengths and Delegating Tasks

Lastly, we touched on the pitfalls of trying to do it all. Jason recounted a story of a client whose sales suffered due to a skills mismatch. It was a powerful reminder of the need to recognize our strengths, delegate tasks, and trust in the abilities of others within our businesses.

Our discussion was rich with insights for any entrepreneur looking to grow and succeed. Understanding your target market, setting clear goals, and leveraging individual strengths are not just strategies; they’re the pillars of a thriving business.

I hope this episode of “Leadership Powered by Common Sense” empowers you to take your entrepreneurial journey to new heights. Remember, it’s about making a difference in your customers’ lives—that’s where true success lies.


Stay tuned for more episodes where we’ll continue to demystify the complexities of leadership and entrepreneurship. Until next time, lead with common sense and an uncommon commitment to your vision.

Jason Roberts is a charismatic National Speaker and Peak Performance Coach who has dedicated his life to studying the formulas for success and implementing these habits to create massive results in a fraction of the time. Despite growing up in a broken household and being a college drop-out, Jason has successfully built 11 of his own companies; 10 of which generated over 1 million dollars in revenue their first year in business. His personal businesses have brought in well over 100 million in revenue and he has helped 10,000’s of people help grow and scale their businesses in industries as diverse as real estate investing, medical practices, insurance, construction companies, medical spas etc.

Jason Roberts is a world class business and mindset coach whose true expertise lies in scaling any business to 7 and 8 figures within the first year. He has positively impacted & spoken in front of over 20,000 people all over the country. He coaches and consults clients from California to Baltimore on how to grow and scale their businesses through developing the correct mindset and fundamental habits. Jason has successfully hosted 100’s of live & virtual events as well as facilitated masterminds where some of the most brilliant leaders in the industries collaborate to identify market trends and forecast speculations.

Jason is passionate about sharing his knowledge of business and the inner workings of the mind with audiences around the world. He believes that extraordinary success can be achieved by anyone who is willing to believe in and invest in themselves.

Website:          www.jasonroberts.tv

https://www.instagram.com/coachjasonroberts

https://www.facebook.com/coachjasonroberts

https://www.youtube.com/@CoachJasonRoberts

https://www.linkedin.com/in/jason-roberts-78202717

free giveaway www.ultimatesuccessblueprint.com

Small business owners will hit an invisible wall that can stall the growth of the company. The key reason there is a wall is that owners need to shift from manager to leader. The question is, how to do that?

Doug is a coach for CEOs and Senior Leadership Teams with 30 years of leadership experience. He is the president & CEO of Doug Thorpe Group. Doug is also a podcast host.

He helps owners understand the ways they need to reshape their thinking and attitude to make a successful break through the wall.

Learn how to move from Founder to CEO.

LinkedIn: https://www.linkedin.com/in/dougthorpe/

Doug Thorpe Website: https://dougthorpe.com/

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