In times of uncertain economic pressure like we are experiencing now, successful business leaders know how to apply positive, persistent pressure for showing value to customers so that the market continues to buy your product or services. It’s not about creating gimmicky sales tricks but leaning deeper into value proposition.
Having crystal clear statements of value is what convinces customers to let go of their money to make it your money. That may sound odd, but when you think about it, that is what commerce and capitalism are about. We trade currency for the exchange of goods and services.
My guest is an entrepreneur who has perfected his own brand of messaging that drives home the value of the services his agency provides. His name is Jon Tsourakis. His agency provides a full suite of end-to-end services for marketing and sales, web development, software application, and user experience.
Look for these topics:
Defining MVP to express your value proposition
Having technology drive the train
Defining and testing using experience in system development
Proper planning to avoid unnecessary iteration in the development effort.
Exploring the value of peer-to-peer mastermind
Jon Tsourakis is a seasoned leader, marketer, and sales expert. He’s the co-owner and President of Oyova, a three-time Inc 5000 national marketing and application development agency where he helps the firm identify and capitalize on new opportunities.
He’s a huge proponent of helping others, whether that’s through one-on-one mentoring or collaborating with top digital agency owners in the Digital Mastermind, where he hosts his podcast The Climb.
Links for Jon:
Doug’s Social Media:
IBGR Biz Talk Radio: https://ibgr.network
First Book “The Uncommon Commodity” https://theuncommoncommodity.com/
Jobs Book “STRIVE” https://strive.dougthorpe.com
Trust Book: “Trust at Work” https://trustatwork.online